01.03.2007 12:00:00
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Clear Channel Radio, Music Choice and Comcast Bring `Video 6 Pack' to Digital Cable Video-on-Demand
Clear Channel Radio (NYSE:CCU), Music Choice and Comcast announced today
the launch of a jointly produced telecast called Video 6 Pack that
showcases local radio personalities hosting a music-video countdown
show. The episodes, televised exclusively on the Music Choice network’s
free video-on-demand service within Comcast’s
digital cable tier in Chicago, will be hosted by renowned local radio
personalities Crazy Howard McGee or Tony Sculfield. Both are top-rated
hosts, heard daily on Chicago’s #1 radio
station, WGCI-FM. Each episode will be available on Music Choice for one
month and will also stream at www.wgci.com.
As part of the partnership, Clear Channel Radio and Music Choice will
also cross-promote each other’s platform
on-air, with WGCI promoting Music Choice’s
telecast and Music Choice promoting a WGCI.com online edition. The
unprecedented telecast marks the first collaboration between Clear
Channel Radio, Music Choice and Comcast to develop, promote and
distribute a localized on-demand video program.
"In extending this program to television, we’re
continuing our commitment to work with best-in-class partners to deliver
quality, one-of-a-kind audio and video programming to audiences across
all mediums,” said Evan Harrison, Clear
Channel Radio executive vice president and head of the company’s
Online Music & Radio unit. "The Chicago
trial is a great first step towards further expansion.” "This is a natural next step for our on-air
personalities to showcase their talent,” said
Elroy Smith, operations manager and program director for WGCI-FM. "Video
6 Pack creates a deeper connection between our on-air talent, the
station and our listeners.” "This unique joint programming and
promotional opportunity offers Music Choice an opportunity to extend its
brand and video-on-demand programming awareness to a new medium –
radio,” said Christina Tancredi, Executive
Vice President of Music Choice. "This special
series of video-on-demand programs showcases how three leading media
companies can partner to produce and distribute programming that
connects with a specific market.” "Last year Comcast reached three billion
OnDemand views due in large part to the unique content such as Hi
Definition, movies and exclusive, local programming like Video 6 Pack,”
said Eric Schaefer, Comcast Vice President of Marketing. "With
Comcast OnDemand, Comcast Digital Cable customers can do more than just
watch. They have the ability to stop, rewind, and fast forward the Video
6 Pack clips of their favorite WGCI personalities.”
Video 6 Pack first launched in August as an online-only music-video
countdown show available from Clear Channel Radio station Web sites and
hosted by music artists including Christina Aguilera, Evanescence and
Fall Out Boy. The telecast will be hosted by local radio personalities.
Music Choice’s free video-on-demand service
is the most popular video-on-demand service in the country with over 700
million views nationwide to date. The telecast also extends Comcast’s
already-rich menu of On-Demand programming.
To tune in to Video 6 Pack, Comcast Digital Cable customers click the
WGCI folder found in Get Local / Chicago Music / Music Choice / Music
Choice.
About Video 6 Pack
Launched last August and originally available online at Clear Channel
Radio station Web sites, Video 6 Pack offers music artists and now local
radio personalities the chance to share their favorite videos with
viewers. The custom video channels allow artists and personalities to
introduce their favorite videos, stream their latest album, participate
in one-on-one interviews, and showcase their own collection of music
videos. It’s where audiences discovered Amy
Lee of Evanescence had a cameo in country music legend Johnny Cash’s
video for "God’s
Gonna Cut You Down,” that Fall Out Boy wants
nothing more than to hang out with John Mayer, or that Beyoncé
is JoJo’s workout inspiration. The
online-only version of the program – which is
available exclusively through Clear Channel Radio station Web sites –
will continue to be hosted by music artists. The full collection of
Video 6 Pack programs can be found at www.clearchannelmusic.com.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, on the Internet, via iPods,
through Motorola's iRadio cell-phone service, and via mobile-navigation
devices from Cobra, Garmin, Kenwood and others. The company's operations
include radio broadcasting, syndication and independent media
representation. Clear Channel Radio is a division of Clear Channel
Communications, Inc. (NYSE:CCU), a leading global media and
entertainment company. More information on the company can be found at www.clearchannel.com.
About Music Choice®
Music Choice is the leading multi-platform music network that reaches
millions of consumers nationwide through their TVs, online, and cell
phones. Music Choice programs both video and audio music channels,
produces exclusive music shows, films in-studio artist performances and
interviews, and distributes daily entertainment news. Music Choice is a
partnership among subsidiaries of Microsoft Corporation, Motorola, Inc.,
Sony Corporation of America, EMI Music and several leading U.S. cable
providers: Comcast Cable Communications, Cox Communications and Time
Warner Cable. MUSIC CHOICE® is a registered
trademark of Music Choice. Visit the Music Choice website at www.musicchoice.com.
About Comcast
Comcast Greater Chicago Region, regionally located in Schaumburg, Ill.,
serves more than 1.9 million customers and employs nearly 5,000 people
in Illinois, Northwest Indiana and Southwest Michigan. Comcast Greater
Chicago Region is a proud sponsor of City Year, Partnership for a Drug
Free America, United Way and a host of diverse organizations dedicated
to bettering the communities Comcast serves.
Comcast Corporation (Nasdaq:CMCSA) (Nasdaq:CMCSK) (http://www.comcast.com)
is the nation's leading provider of cable, entertainment and
communications products and services. With 24.2 million cable customers,
11.5 million high-speed Internet customers, and 2.5 million voice
customers, Comcast is principally involved in the development,
management and operation of broadband cable systems and in the delivery
of programming content.
Comcast’s content networks and investments
include E! Entertainment Television, Style Network, The Golf Channel,
VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One and four regional
Comcast SportsNets. Comcast also has a majority ownership in Comcast
Spectacor, whose major holdings include the Philadelphia Flyers NHL
hockey team, the Philadelphia 76ers NBA basketball team and two large
multipurpose arenas in Philadelphia.
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